Marcel Winatschek

The Correspondent

She dressed up as an Australian reporter and walked around LA asking random people what they thought about Miley Cyrus. When they answered, she pulled her shirt up. Just showed them. That was the marketing push for the MTV VMAs she was hosting.

She’d already hit the late-night circuit with Kimmel, talking about her breasts on camera. So the campaign was in motion. Why not keep going. Take it to the street. Make it real.

That’s just how she operates. No team between her and what she wants you to know about her. No image management. You get whatever’s in her head, straight through.

By the time the awards show came around, everyone already knew she was hosting. Not from press releases. From this. From the photos and the story spreading. From something too good not to tell someone.