Marcel Winatschek

Pull Up

Music loses me fast. I’ll obsess over something on Apple Music for a couple of days, loop it until I’ve dissected every background layer, and then the spell breaks. That’s just how I listen.

Pull Up by Abra hasn’t broken yet.

She shot the video herself in Bushwick and Harlem, New York. Produced the track. Wrote it. The work shows it—no committees, no compromises, just a clear vision from someone who knows exactly what she’s doing.

There’s something about finding someone early. Not the rush of discovery, but the quiet certainty of watching someone operate at a different level than everyone else trying the same thing. It’s rare enough that you know it when you see it.

I don’t know how long this window stays open. In three years, Pull Up will be everywhere. My friends will act like they discovered her. But right now, it’s still just her doing the thing, and the rest of us catching up to what she’s already figured out.