The Signal
Gronkh’s fans organized on YouTube—Let’s Play creator, German, pretty big. Bibi was climbing his subscriber count and they weren’t having it. The plan was straightforward: unsubscribe from her, subscribe to him, flood the comments, keep him on top.
It worked. Her numbers flatlined. His climbed. The thing was transparently about her being a woman, and no one was even pretending otherwise.
What got me was realizing how little friction there is. Someone says do this in the comments and thousands of people just do it. Not because they believe in it, not because they actually care. They do it because the signal came through and everyone else was moving. The internet made it simple—you don’t have to think, you don’t have to care, you just move.