Marcel Winatschek

Ice Cream Shots

Karl Hab made a magazine called Ice Cream Shots. It’s straightforward—photographs of ice cream in beautiful places. Los Angeles, Paris, Hong Kong. That’s the entire concept. Someone got something cold and frozen on a nice day and documented it. I like magazines that know exactly what they care about and refuse to overthink it. There’s a clarity in constraint.

It works because it’s honest. No positioning, no theme, no cultural commentary trying to make ice cream into something it isn’t. Just the thing itself, photographed well, in places worth looking at. When you open it, you notice what’s actually there—the light, the texture, the surroundings—instead of waiting for someone to explain why you should care.

The physical object is part of it too. A magazine like this is better in print because the decision to show only what matters becomes its entire language. Online it’d just be another feed. Here it’s complete. It looks good on a shelf. More than that, it feels like something worth keeping instead of scrolling past.