Marcel Winatschek

Clear Coffee

I’ve had three cups of coffee today and my teeth are getting darker. It’s the straightforward price of this habit: you stay awake, your teeth stain. Everybody knows it isn’t healthy. Everybody does it anyway.

Someone made transparent coffee. Clear Coffee tastes like regular coffee but looks like water—no staining, same caffeine. David Nagy and his team are heavy coffee drinkers who got tired of their teeth darkening, so they figured out how to make it without the color.

It’s kind of perfect actually. You get the coffee you need, you skip the visible damage. There’s something appealing about drinking your coffee without anybody knowing, without the evidence showing on your face.

I haven’t ordered any yet, but I understand the appeal completely. You can buy it online, or you can just tell people you did. Either way, it exists because the problem is real.