Marcel Winatschek

Still White

I keep thinking white sneaker trends have to crack at some point. They always do. Get enough people in perfect blank Stan Smiths and suddenly the people who actually think about it start craving the opposite—something aggressively ugly, pink sandals, whatever reads as wrong right now. It’ll happen.

But not yet. You’re still seeing them everywhere. Still the uniform for anyone who cares how they present themselves. There’s something smart about a ninety-dollar shoe that doesn’t argue, doesn’t perform, just sits there and lets everything else work.

I’ve been staring at white sneakers way too much lately. New editions of the standards. And I can’t figure out why I want them when I already have the same shoe in rotation. It’s pure wanting—the newness, the limited-ness, the idea that owning them kills that feeling. But I want them anyway.

They’ll get scuffed. They’ll blur into everything else. In six months they’re just white shoes. But the wanting right now is real, and that’s kind of the whole thing.