The Chairman’s Intent

Most current rappers blur together for me—Lil this, Lil that, endless variations on nothing. But Action Bronson cuts through. He’s one of the few acts working right now who actually matters to me.

He’s back with The Chairman’s Intent, and the video is ridiculous in the best way—he’s a blonde-wigged kung-fu fighter seducing women while he fights. Director Rik Cordero shot it properly. Harry Fraud handled production and is executive producing the album too, which means real intention.

Blue Chips 7000 drops August 25. You can get it however—digital, CD, vinyl. I don’t have strong opinions about format futures, but I know when something I actually want exists, I want to own it.