Marcel Winatschek

What Do You Champion

Laurel Golio photographed three people in Champion’s new sweatwear for a collaboration with Urban Outfitters, and each one answered the same question: what do you champion?

Princess Nokia, the New York rapper, said Community. Golio herself said Youth. Camille Jansen said Following Your Heart. It’s simple—ask people what matters to them and give them room to answer. No irony, no angle, no claim that a sweatshirt will fix anything. Just three people being straightforward about what they care about, and somehow that feels almost refreshing now.