Marcel Winatschek

Ko Hyojoo Gets It

I thought longboards were cool until the dreadlock YouTubers started doing spiritual journey content with them and suddenly every twelve-year-old wanted one. Kids ruin everything, especially things that were actually good to begin with. For a while longboarding just felt like another dead trend.

But people who actually care are bringing it back. The ones who won’t be onto something else in three years, who can just appreciate something for what it is. Ko Hyojoo is like that. She’s this South Korean longboarder who did an episode of Tracks, traveling through LA, Seoul, and Zurich, filming herself on her board. The videos aren’t trying to be anything spectacular or clever. They’re just her, moving. No performance, no angle, no message. Just the person and the board. That’s the whole thing.