Marcel Winatschek

The Magazine Closed

I used to pick up NYLON at the newsstand, and it actually looked at what was happening. Marvin Scott Jarrett started it in 1999, when a magazine could still pay attention to what young people were doing without turning it into content. Selena Gomez, Lindsay Lohan, Mischa Barton on the covers. Real paper, real color, and someone actually cared about the texture of that.

The magazine’s done now, or the print version is. Starting in October they’re ditching it, going all-in on the website and their influencer agency. Which makes sense. Everyone’s online. I can’t defend print magazines anymore with a straight face, and I used to actually like that stuff. The arguments about tactile experience—fine, but nobody’s buying it. NYLON figured that out.

There’s something about watching a magazine close, though. Not sad exactly, but you feel it. A specific way of looking at things, a specific corner of a moment, and it’s just gone now. NYLON was part of that. You don’t pick it up anymore. The whole thing is closed.