Caught the Taki Taki
video during a work break. It’s got that generic reggaeton-trap groove that gets everywhere for a summer and then disappears completely. Ozuna’s in it, Cardi B’s in it, DJ Snake produced it—none of it means anything to me, and I suspect it won’t mean anything in six weeks. The video’s exactly what you’d expect: beach bars, dancing, bodies, the whole designed-for-summer-playlists thing.
I watched it because Selena Gomez is in it. That’s the only real reason. She doesn’t get much screen time, doesn’t get much to sing—it’s mostly just her in the frame for a bit—but that’s enough. I know how this works. I’m fine with it.
The song’s already halfway forgotten and I only heard it today. That’s not a criticism, that’s just what it’s for. Something to play while you’re on vacation, something to move some units, something that’ll be off the radar by fall. It serves its purpose. Selena serves hers. We all move on.