Supreme Believers

I’ve got a friend who’s obsessed with Supreme. Like, genuinely obsessed—not just the obvious pieces, but the pens, the keychains, the skateboards, the sneakers, everything. For years I thought he was completely insane. Lately I’m starting to understand it.

Then I learn about Georgie Riot. She’s this alternative model and skater from Manchester, and when a photographer came over to shoot portraits at her place, he just stopped. The sneaker collection, the skateboards, this massive Supreme towel—the whole apartment was basically a shrine to the brand. She didn’t just own these things, she lived inside them.

That’s what made it click for me. There’s something about watching someone commit that completely to something, especially when it’s something as ridiculous as a streetwear label. Supreme started in New York as just another brand, but for people like Georgie it’s become something closer to faith. A very expensive, very cool religion.

My friend would probably just move to Manchester to study her collection. That apartment is basically his temple, and now he knows there are other believers out there.