Marcel Winatschek

Pretty in Pastels

Winter lasts forever, or it feels like it does. You buy things you don’t really need just to feel like something’s shifting, some small momentum toward better weather. I picked up a pair of Levi’s in this soft pastel blue—the kind of color that screams California, 1990s, some version of the world where you’re driving with the windows down and nobody’s complaining about the weather.

It won’t make spring come any faster. I know that. But something happens when you put them on. The world doesn’t look different exactly, but you do, and that’s enough. Wearing that color against your skin for a few hours, you’re not so much waiting for the season as inhabiting someone who can wait. Someone lighter.

The palette is pure 90s—soft blues, dusty pinks, pure nostalgia mined from California street style and fed into production. You’re not the only one reaching for this. A lot of people are. The hope is dumb and it’s shared. You could stand somewhere open and do a sun dance, call it up like you’re bargaining with the universe. Maybe it would work if enough of us tried. That’s what I tell myself, anyway.