Pink in Harajuku
Blumio is the kind of musician who doesn’t require permission. Based in Düsseldorf, based in Tokyo depending on the season, he makes rap that’s openly joyful and politically steady—anti-fascist, inclusive, aggressively funny without being clever about it. The music sounds like he’s having a better time than you are. Probably he is.
He just shot a video for a track called P.I.N.K.
in Harajuku, which is funny because of course he did. The song is about the actual color pink, not symbolically, just genuinely about pink as his thing—something he’s worn since childhood and caught shit for. Girls’ color. He opens with a line about his pink mohawk being a sex symbol whether in bed, in the toilet, or at the betting shop,
which gives you the energy immediately. Then he goes into this thing about childhood, pink milk and raspberry soda, him and his friends getting obsessed with pink candy, acting like freaks in the convenience store because they just wanted the sweet pink stuff.
The video was shot on Takeshita Street with all that Harajuku density and neon. And here’s the thing: he raps the track in German, English, and Japanese, all on the same song. Not versions, not separate recordings—the same track, languages rotating through. You’d think that doesn’t work, that it would feel scattered, but the rhythm carries you through. German and English and Japanese each have different sonic weight, and together they create this texture that works even if you only speak one of them.
There’s a line where he invokes the German flag but rewrites it—black, pink, and gold instead of the official colors. It’s playful but also not not serious.
Like, why does it have to be this way? What’s so fixed about any of this?
What strikes me is the location itself. Harajuku is already this hypercolor, hyperdense place where people are constantly transgressing dress codes and making their own rules. Blumio going there to celebrate pink feels less like visiting a place and more like coming home. The video has this tone of celebration that doesn’t need to apologize or explain. Pink is good, pink is fun, pink is mine. The Harajuku street behind him is basically just confirming what he already knows.
I watched it a few times. There’s something about the mixture of childish joy and absolute confidence that lands.