Marcel Winatschek

Brief

Mason Ramsey yodeling at Coachella reminds me of that Simpsons episode where Bart becomes famous for saying I didn’t do it at exactly the right moment. One perfect accident and the whole room goes nuts. Then you’re not famous anymore.

The kid became famous for yodeling in Walmart. His parents put him on the talk show circuit. Someone online said he looked like Whethan—the producer of Be Like You and High—so Whethan brought him onstage at Coachella to yodel. There’s the video: Mason in his cowboy outfit, Whethan behind the decks, a half-drunk crowd in California.

I watched it once. Can’t tell if they’re laughing at him or with him. Doesn’t matter much.

In a few years he’ll either have an album and a movie deal or the whole thing will have collapsed into some overdose-and-rehab meltdown. He’ll probably do a comeback tour when he’s forty. That’s how it works. You get famous by mistake, then you’re not, then you’re the person who was famous once. That becomes your entire story.