Marcel Winatschek

Space Looks Good

My friends were in Tokyo and started noticing everyone wearing the same thing: new white NASA shirts. Streetwear drops from Heron Preston, Monkey Time, Vans, Carhartt WIP. Same design across all of them—that seventies NASA worm logo, big and centered, nothing else. Pure minimalism.

It’s almost stupid how simple it is. Just a logo on white fabric. But that’s exactly why it works. The worm logo is genuinely good design—clean, modernist, impossible to ignore. You’re not buying into some clever concept; you’re just wearing something that looks right because the cultural moment made it right.

Space is back in. Not the boring institutional space of ten years ago, but actual futurism. Elon Musk, Mars missions, the ISS—suddenly space matters again. When the cultural imagination shifts like that, things that were invisible become cool overnight. The NASA logo didn’t change. The world did.

There’s something satisfying about watching it happen. You see a trend crystallize in real-time, see good design land at exactly the right moment, and understand why it works without needing anyone to explain it. It’s not calculated. It’s just the worm logo and a white shirt and the fact that space looks good right now.