Marcel Winatschek

Hipster Sincerity

I watched this segment on Karambolage—that French-German cultural comparison show—and it got me thinking about how the same aesthetic manifests so differently depending on where you plant it. You put a Berlin hipster and a Paris hipster side by side, and yeah, they’re wearing the same uniform: Club Mate, fixed-gear bike, full beard, dark glasses, those geometrically patterned shirts in colors that shouldn’t go together. Same uniform, totally different energy underneath.

We’ve been making fun of hipsters for what, over ten years now? Long enough that some of us became the exact thing we were mocking without even realizing it. The Club Mate-drinking guy riding a Fixie through Kreuzberg in a patchwork flannel shirt with a beard and the right kind of glasses—that was supposed to be ironic, or at least that’s what we told ourselves. Meanwhile everyone else drifted into Normcore, which was basically deciding that style itself was the problem and fashion was the enemy. Traded all of it in for this aestheticized plainness that was somehow supposed to signal something deeper, though mostly it just looked dead.

The thing about hipster culture is that it doesn’t actually die, it just keeps revolving. Old trends cycle back as gospel. New trends get their throat cut on the altar of whatever else is supposedly happening. But the Berlin-versus-Paris thing reveals something past just surface aesthetics. A Berlin hipster seems to actually believe in his choices in a way that’s almost earnest. The aesthetic is self-aware, sure, but there’s sincerity underneath it. He’s chosen this life and he’s going to live it. A Paris hipster wears that exact same outfit like he’s permanently in on some joke that’s too sophisticated for everyone around him to understand.

Maybe that’s the real continental divide. Berlin keeps reaching for authenticity even knowing it’s impossible to actually touch it. Paris has made peace with the fact that everything is performance and just made that performance the whole point. Dress it up the same way, ride the same bikes, drink from the same bottles. But they’re operating from totally different beliefs about what any of it means. And you can see the difference if you’re looking, just in how they carry it.