Marcel Winatschek

Listen to Yourself

You’re drowning in input. Phone, other people, the street—constant noise with no off switch. Tove Lo gets this. She’s the Stockholm artist who makes darker pop about failed love and desire, the kind of songwriting that doesn’t pretend everything’s fine. She thinks about the moments when you actually hear yourself think, when you put headphones on and listen to something that moves you, and everything else finally stops scattering your attention.

So she designed headphones. A Plattan 2 Bluetooth with Urbanears, each one with a different gradient—holographic shimmer on the ear cups, the band glittering in a way that nothing mass-produced is supposed to. They came from a Listen to Yourself campaign, but the actual idea is simpler: take the clean minimalist shell and make it genuinely yours. She turned those lines into light.

I like that move. Not the product part—the idea that making your tools look like something specific instead of generic is part of listening. It’s small. Taste lives in small things.