Cartwheel

That’s how they met. Hailey Bieber climbed onto a diving board at a lake in New York, did a cartwheel, and belly-flopped into the water. Kelia Moniz watched and they became best friends. You can’t script that.

They grew up in different places. Kelia surfed in Hawaii. Hailey became famous and married a pop star. They found each other at a lake on a hot day and something worked. Now they make things together. They designed a swimwear collection for Roxy called Sister.

What I notice about collaborations is that it shows up in the work. You can feel when two people actually want to be in the room together. The colors, the cuts, the way they compromise on details—all of it’s visible. I don’t know if it’s real friendship or a very good performance of one, and honestly I don’t think it matters. The finished product is either a conversation between two people who trust each other’s taste, or it’s a corporate product. This one feels like a conversation.