Marcel Winatschek

Hardcore High

Juju from SXTN never seemed to care if the hip-hop world was ready for her. When she and Nura made music together, they sounded like they were talking to friends at a party—crude, honest, no filter. Von Party zu Party, Bongzimmer, Fotzen im Club: the titles were the point. These weren’t songs trying to be clever. They were about what was actually happening in their lives in Berlin, and they sounded like it.

Most artists calculate. They figure out their lane, they play the game, they make the smart move. Juju and Nura just made the music and let people catch up. It worked. The songs went gold. People connected because it was real.

Now she’s going solo. Bling Bling is the album, Hardcore High is the first single. She’s got half a million followers on Instagram now, and the attitude that got her there isn’t something you soften when you go out on your own. If anything, this might be where she stops having to compromise on anything, even for a second. I’m curious what that sounds like—whether being alone just means louder, or if something actually changes. Based on everything she’s done so far, I’m guessing she just does what she wants and sees who listens.