Marcel Winatschek

The Transience of Written Words

The Transience of Written Words

This blog has changed again and again over the past years. From the little diary of a Bavarian media designer to the story collection of creative minds spread all over Germany. From the bible of Berlin nightlife to the tabloid newspaper for hipsters. From a digital news site to a never-sleeping ticker of viral happenings. Until at some point, I was faced with a sheer monstrosity of false expectations and hopeless prospects. This website wanted to be everything but collapsed from not being able to do anything right. For a variety of reasons. I had forgotten what this blog was really about and wanted to stay relevant at all costs. In this fast-paced media universe.

With my eyes forward, there was only one choice: Keeping up. Keeping up with the news. Keeping up with the trends. Keeping up with the loud and shiny and flashing. At some point, I was just blindly churning out news, lookbooks, gossip, YouTube videos, shitstorms, and boobs in a completely irrelevant mix. The blog had filled to bursting point with nonsense and bullshit. By the end, all I wanted was for it to be over. One last night, soaked in cheap wine from the convenience store, I rummaged through the old texts. The ones I had published when blogs were just getting big. When life was still a game. When all seemed right with the world.

I realized that there was only one way to save my blog. And that was to do the opposite of what I did in the past years. My blog should once again become a peaceful garden amid a jungle full of nonsense. Where everyone has fun, no matter if they want to indulge in the profoundly formulated transience of being or just marvel at a few pretty images about even prettier adventures. Everybody is welcome to look around and take the thoughts and opinions with them that they think are important, right, or amusing. I would be happy if I could continue to accompany you as a reader a little bit on your turbulent life, entertain, and inspire - doing it my way.