Marcel Winatschek

Dirt and Gloss and Something Worth Looking At

A photograph earns that word when it does what a place can’t do for itself—takes the particular mood living inside it and presses it flat against a surface so someone else can feel it too. Most photography fails at this in one of two directions: too much gloss and it’s advertising; too much grit and it’s documentary. The space between those two failures is where the interesting work lives.

David Titlow is British, and his photography has that specific English quality of finding glamour inside grime without sentimentalizing either. He’s shot for Vice and Elle Girl and a handful of other publications that don’t usually end up in the same sentence, which tells you something about the range. His subjects don’t carry the aspirational blankness of perfume-campaign models—they look like people who happen to be beautiful and happen to be in the middle of something, and the camera found them mid-something. That’s a skill that sounds obvious and is almost never achieved.

What I want from a photograph—what I’ve always wanted, coming at this as a designer as much as a viewer—is the feeling that someone actually looked. Not composed a concept, not styled an atmosphere, but genuinely looked at whatever was in front of them and found it worth recording. There’s a rawness in Titlow’s work that isn’t performance rawness, not the manufactured grit you get when commercial photographers try to do editorial and end up with a fashion shoot that thinks it’s a documentary. His images have texture you can believe in.

His models carry weight without heaviness. There’s a quality of presence in even the quieter shots—the sense of a person with a life on either side of the shutter click. That’s rarer than it should be.

He kept a blog called Kill Ugly Pop. Three words that work as a complete aesthetic manifesto. I’ve been trying to write something half as economical as that for years and haven’t managed it.