Google’s Least Popular Decision

For two years, a certain corner of the internet had been consumed by the only question that really mattered: jungle or steppe, full bush or landing strip, natural or shaved. Guess Her Muff ran on a simple premise—women submitted photos of themselves from the waist down, readers guessed the state of things below the frame, the reveal followed. It was stupid, horny, and entirely consensual, which already put it in better moral standing than most of what the internet was doing with female bodies at the time.

Then Google killed it. Flagged it as spam, took it down, and briefly became the most hated company in a very specific demographic. The regulars organized, flooded the support forums, made their case with what I can only imagine was remarkable earnestness, and won. The blog came back.

What I find genuinely funny about this whole episode is the dedication involved. Not from Google—Google was just running an algorithm. From the community. People who cared enough about a pubic-hair guessing game to spend real hours fighting a bureaucratic appeals process, writing forum posts, marshaling arguments. There’s something almost touching about it. The flock of exhibitionist women posting their vaginas, the flock of men guessing, the shared ritual of the reveal—it mattered to them. And somewhere at the edges of the whole enterprise: the slowly dawning horror of women discovering that their bodies had been an internet guessing game all along. That second part was always the real punchline.