Marcel Winatschek

The Photograph That Changed Fashion’s Mind

The 1990 shoot in The Face was just a girl on a beach. No lighting rig, no manufactured gloss—just a young woman called Kate Moss, barely known, half-naked, lit by whatever the sky was doing that day. Corinne Day was behind the camera. Neither of them had much of a reputation yet, which might be why the images worked so well: nothing to protect, no formula to maintain.

Day died yesterday. She was in her late forties, a brain tumor, London. What she left behind is some of the most direct fashion photography ever made—and "fashion photography" almost misnames it, because the whole point of her work was approaching her subjects the way you’d approach someone you actually liked, not a product you were selling. The Vogue shoots in 1993 made people uneasy for exactly this reason: the intimacy felt out of place in a magazine that had very specific rules about what intimacy was for. The "heroin chic" label followed her unfairly and stuck. What the work actually was, was honest.

What Day understood—and what those beach photographs demonstrate without argument—is that most of the elaborate machinery of fashion photography exists to put distance between the viewer and the subject. She stripped that out. Flat lighting. Nothing backgrounds. People who looked like people you’d actually encounter, in places you’d actually recognize. Somehow this was radical.

Her later work documented her own illness with the same frankness she’d brought to everyone else. She photographed herself and the domestic interior of being sick—the unglamorous reality of a brain tumor, rendered without softening. Using the instrument you love to look directly at what’s killing you is a specific kind of courage, and it deserves to be named as that.

I keep coming back to the beach. The light is ordinary. The girl is ordinary. That’s the whole argument.