Marcel Winatschek

False Eyelashes at the End of the World

Kyary Pamyu Pamyu’s debut single Tsukema Tsukeru—tsukema being the Japanese shorthand for false eyelashes, tsukeru meaning to attach—is a three-minute argument for J-pop at its most productively deranged. Yasutaka Nakata of Capsule produced it, which explains the way the synths cut through the arrangement like something joyful and slightly dangerous. Before this, Kyary was a Harajuku street fashion blogger. The music video, which features enough false eyelashes to upholster a small vehicle and a visual logic that answers only to itself, announced that she had become something considerably harder to categorize.