Front’s Annual Invention of Summer

Front magazine occupied a specific tier in the British lads’ mag ecosystem—brasher than FHM, more self-aware than Zoo, built on the working theory that a good bikini shoot doesn’t require editorial justification. Their summer girls feature was the annual version of that argument: models photographed in conditions that suggested a beach without quite committing to one, the whole thing trading entirely on the confidence that you already know why you opened it. No apology offered. None required. It was June.