Marcel Winatschek

A Particular Kind of Famous

Sky Ferreira at this point existed more as a rumor of what she might eventually become than as a completed thing. The songs were good—better than they had any right to be given how long her label had been fumbling her career—and she had a face that cameras treated like they owed it something. Coke Is It! is the kind of title that only lands if you already know the story, and by late 2012, anyone paying attention did.