Marcel Winatschek

Same Blog, New Conviction

Some days you wake up with a plan and go to bed having reversed it twice. This was one of those days—hours of shifting certainty, of letting other people talk until your own position dissolves and reforms into something you didn’t expect to want. I was sitting at a café in Berlin when the final version of the decision crystallized, surrounded by people I trust, and what came out of it was surprisingly simple: this journal stays exactly the way it is.

The plan had been to go fully international—fold everything into one voice, one language, let the original version quietly disappear into the new one. What we landed on instead was a split: this space stays for the readers who’ve been here since the beginning, and the international version becomes its own separate thing, under a different name, with its own identity. Get the best of both rather than compressing everything into a single awkward compromise.

The new site doesn’t have a name yet. I’ll probably just take the other design, find something that sounds appropriately rootless, and launch it into the void. It might work. It might be the next thing I reverse. But I’m too attached to this particular corner of the internet to let it disappear—I know where it came from, and I know who kept reading it when there was no particular reason to.

Thanks for the messages asking what was happening. We were up that night getting things running again. When the other thing launches, you’ll hear about it here first. Until then: welcome back, same as it always was, and yes—I’m fully aware I keep changing my mind. You’re allowed to hold that against me.