A Room Full of People Who All Know Each Other

Journelles was a German fashion and lifestyle editorial—started as a blog, built itself into something with genuine magazine ambitions and a sharp enough eye for emerging labels to be taken seriously beyond its original readership. Launch parties for projects like this tend to look more or less identical: good lighting, people in interesting clothes who have all already met, a DJ who is probably also a blogger, wine appearing from somewhere unspecified. The details change by city. The room doesn’t.