Marcel Winatschek

Skulls Over Manhattan

Mishka NYC built their whole identity on the skull and the monster—death imagery filtered through hip-hop, hardcore, and downtown New York, worn by people who wanted their clothes to say something blunter than a logo. The brand came out of Brooklyn in the early 2000s and became one of those rare streetwear labels that felt genuinely underground even after it stopped being underground, partly because its references were always more specific than whatever was currently popular. Less hype, more teeth. The kind of thing that looks wrong in the wrong context and exactly right everywhere else.