Marcel Winatschek

The Kind of Video That Spreads Itself

Kate Upton doing the Cat Daddy is one of those videos that gets passed around like evidence of something—not scandal, just pure force of presence. Shot casually, no production pretense, just her moving to the beat in something that barely qualifies as a top, and somehow the combination of that effortlessness and that body is more striking than anything a studio has managed to produce with her since. The internet responded as it does when something hits a nerve: it completely lost its mind, distributed the video to every corner of the feed, and made her a permanent fixture in the memory of anyone who was online in the spring of 2012.