Marcel Winatschek

Ghost City, Haussmann Proportions

Somewhere outside Hangzhou, a 108-meter replica of the Eiffel Tower stands in the middle of an empty plaza. Not empty as in early morning before the crowds arrive—empty as in the crowds never came. Tianducheng was built in 2007 as a full-scale replica of Paris: wide Haussmann-style boulevards, ornate apartment facades, a central fountain modeled on Versailles. The pitch was as simple as it was optimistic. If you can’t bring a hundred million Chinese people to the most romanticized city in the world, you build the city instead and bring it to them.

Six years on, the population sat at roughly two thousand. In a development designed for far more, that’s less a neighborhood than an oversight. The avenues were beautiful and deserted. The shops were shuttered or never opened. The tower stood at one end of it all, doing its job aesthetically and failing at everything else.

China built dozens of places like this during its construction boom—German market towns, Austrian alpine villages, an entire English estate in Guangdong. What they all share, beyond the eerie faithfulness of the mimicry, is the same stubborn emptiness. The buildings are right. The layout is right. And none of it adds up to a city, because a city isn’t a design problem. It’s the residue of people living inside a place across decades of accident and argument and boredom, layered until it becomes irreproducible. You can copy the Eiffel Tower to the meter. You can’t copy what accumulated around it.

Tianducheng photographs like a dream and feels, in every account I’ve read of visiting it, like a nightmare—the kind where a familiar place looks exactly right but something fundamental is missing and you can’t say what. That’s the uncanny valley of cities. Streets designed for human scale containing almost none. Everything in its proper proportion, nothing in its proper place.

Some of these ghost cities do eventually fill in, as China’s internal migration patterns shift and people follow work into whatever container happens to be there. Maybe in thirty years Tianducheng is an actual neighborhood with an actual bakery that doesn’t sell croissants. For now it’s mostly a monument to the idea that atmosphere is architecture—which it isn’t—and that you can construct desire, which you can’t.