Marcel Winatschek

Curtis Kulig’s Bottles

Curtis Kulig’s bottles feel exactly like something he would do. You know his aesthetic—those crude, cheerful declarations he spray-paints on walls, always LOVE ME in that blocky hand, repeated until you stop questioning it. He built his whole practice around insisting that affection is worth the risk.

He designed a limited series for Disaronno, fifty of them carrying his mark in glass and meant to be left in the world. They came with stickers. Objects to give away, not to sell.

What gets me about it is the simplicity. No campaign. No metrics. Just something crafted with care and faith that someone will find it and feel something. There’s no way to guarantee that. You just have to believe the making was sufficient.

I’ve left enough of my own work in cities to understand what that costs. When you put something in the world, the rest happens without you. You can’t control it. You can’t measure it. You just have to trust the gesture was good.

That’s what these bottles are. Trust in glass.