The Club Drug Stamped "Nintendo" Is Harder Than Rainbow Road

Someone found a pill pressed with the Nintendo logo in a nightclub in Belgium and did what anyone would do: took it, then filed a detailed trip report. The account is thorough. By midnight it kicks in—it’s strong. We’re laughing the whole time, telling each other how beautiful the walls and the light are. My friend seems even further gone than me, so I throw away the other half. An hour later everything is a blur, I feel like the ruler of the world, everything is joy, we’re dancing and cuddling and telling each other how much we love each other. We’re not gay, but in that moment it just feels right.

Nintendo is, apparently, an MDMA cocktail—one of dozens of branded pills circulating through European clubs under recognizable names. Mitsubishi, Superman, Li-Ion. The branding changes, the uncertainty doesn’t: nobody can tell you what’s actually in any of them. That’s the whole deal. You buy something with a cheerful logo and gamble on the chemistry inside it.

I don’t have a strong moral position on this. What genuinely amuses me is the branding logic—that someone decided "Nintendo" communicates the desired experience. And honestly, the guy in Belgium cuddling strangers and giving speeches about ambient lighting is pretty solid proof they were onto something. For the record, bath salts will also dramatically alter your relationship with reality. Just more in the direction of chewing a stranger’s face off. So there are options.