Marcel Winatschek

Belle, Aurora, and the Light Blue One

Japan has always understood that the correct way to celebrate a Disney anniversary is not a parade or a commemorative pin set but lingerie. The retailer Bellemaison, marking twenty years of their Disney Fantasy Shop, produced a line of princess-themed underwear—Rapunzel, Cinderella, Belle, Aurora—that manages to be both genuinely cute and the kind of thing that would make Walt Disney’s ghost deeply uncomfortable.

This is roughly the same logic that gave us Sailor Moon lingerie, which came from that particular corner of the internet where anime fandom and adult novelty retail share a server. I am not complaining about any of this. The cultural throughline from "beloved animated princess" to "thing you’re wearing to bed" is shorter than anyone at Disney’s legal department would prefer to admit, and someone in Japan figured this out and built a business on it.

The light blue one—Cinderella, obviously—is the correct answer if anyone’s asking. Something about the color. The whole line runs around forty euros a piece, which is reasonable for imported specialty merchandise and for the specific joy of a Cinderella reference that the Disney corporation cannot officially endorse.