Jeremy Scott on Dicks, Blade Runner, and Kanye

Jeremy Scott designs sneakers the way a hyperactive kid would if handed unlimited resources and a fashion week slot—cartoon bears, angel wings, fur tails, and now apparently literal appendages. The interviewer referred to them as "Schwänze," a German word that means both "tails" and "dicks" depending on your mood, which is exactly the kind of ambiguity Scott would lean into. His work lives in that overlap between maximalist absurdity and genuine craft, and somehow Adidas keeps letting him do it.

At Paris Fashion Week, a sneaker YouTube channel called Turnschuh.tv cornered him for an interview. The questions ranged across his new collection, the aerodynamic case for tails on footwear, why Blade Runner is a great film, and what connects his aesthetic to Kanye West—a reasonable question, since both operate at that particular intersection of streetwear, high fashion, and deliberate provocation. Scott’s answers tracked with the work: enthusiastic, unhedged, the energy of someone who still seems genuinely delighted to be making weird shoes for a living.

Sneaker culture at its best is like that. Not the resale markets and the bots camping out for limited drops, but the actual obsession—the way a specific silhouette from 1982 carries a whole world in its geometry. Scott understands that history. He builds on top of it rather than just borrowing its credibility, which is rarer than it should be.