Marcel Winatschek

Springfield at the End of Its Own Logic

The season 26 premiere of The Simpsons aired in late September 2014, and the episode itself was exactly as forgettable as most Simpsons episodes had become by that point—producers had spent months teasing a major character death, the actual payoff landed somewhere between mild surprise and quiet disappointment, and within a week it was already a footnote. Fine.

But Don Hertzfeldt made the couch gag, and that’s the part worth staying with.

Hertzfeldt—whose short films Rejected, Billy’s Balloon, and the devastating It’s Such a Beautiful Day trilogy establish him as one of the stranger, more honest animators working in any format—was handed the opening sequence and apparently given no guardrails worth mentioning. What he produced is one of the most genuinely unsettling things to air on American network television during a family primetime slot. The family arrives at the couch, as they always do. Then the logic starts to slip. Bart becomes "Bort." Homer cycles through biological states that suggest something between accelerated evolution and controlled decay. The logo warps. The color palette holds while everything inside it drifts away from sense. By the end, Springfield has been fed through the particular Hertzfeldt machine—the one that takes familiar symbols, applies enough pressure, and waits for them to reveal their strangeness, their mortality, their basic absurdity dressed in primary colors.

What makes it land is the gap between context and content. This is The Simpsons, a brand that has spent the better part of two decades sanding off its own edges. And here is Hertzfeldt, who has never made a comfortable thing in his life, given three minutes and a cultural institution and told to do whatever he likes. He chose to make it die, gently, in front of everyone.

How many drugs does it take to make something like this? Probably none. The really strange stuff rarely comes from chemical assistance—it comes from a specific kind of mind that thinks in a register most people can’t reach sober, given just enough institutional permission to show you what it looks like from the inside.