Every Color at Once, and It Works

While I spent half this summer standing in front of a mirror wondering whether my mud-green sneakers were clashing with my moss-green t-shirt, Japanese youth had already thrown themselves headfirst into the nearest bucket of chromatic joy. The warm season in Tokyo is not treated as a puzzle to be carefully solved—it’s an occasion to explode.

Tokyo Fashion is run by a small group of fashion-obsessed locals who regularly document the most striking specimens of their otherwise conformist society: people who wear the most extravagant outfits with a self-possession that makes your own careful neutrals look like a kind of cowardice. They walk through Shibuya, Harajuku, and Shimokitazawa like they own the street, and the implicit argument is that they do.

This past summer the labels to know included 6%DOKIDOKI, Nile Perch, and Milklim, alongside WEGO, Romantic Standard, and Spinns. Most of them ship internationally—you’ll just have to work through the language barrier, which is honestly worth the effort.