Tokidoki Unicorno

Tokidoki keeps making these Unicorno toys, and they’re on the fifth series now. The fact that they keep doing it is interesting—it means people keep buying them. They’re small painted unicorns, each one a different color, each one with this gentle expression like it’s genuinely happy. They’re cheap, like eight euros each. You buy them blind, which is the whole system. You don’t choose which one you get. If you want the complete set, you’re either buying a whole box or you’re on eBay later, hunting down the specific ones you need.

I used to collect things when I was younger—nothing important, just whatever small toys I could get. Action figures, dice, little statues. The appeal wasn’t about owning something rare. It was the hunt, the set-completion thing, that weird satisfaction of seeing something fill in on a checklist. These toys work the same way, just updated for a time when cheap disposable stuff is the whole point.

I’m not sure what makes these specifically appealing. They’re not detailed enough to be impressive, not rare enough to feel like real collectibles. But there’s something about the format that draws people in—the idea of owning small, cheap, kind of pointless things that are being collected and traded and hunted down like they actually matter. Maybe liking something deliberately disposable is its own thing.