Marcel Winatschek

Nikki Benz and Missy Martinez Play Mafia III

The debate about Let’s Plays has been running as long as Let’s Plays have existed. Either you understand the appeal—the voice, the company, the specific comfort of watching someone navigate a world you know well—or you find the whole enterprise a baffling sink of human hours. I’m somewhere in the middle, which is probably the worst position to be in.

What I did not anticipate was Brazzers entering the space. The studio—whose talent typically appears in fare along the lines of The Wetter the Better 4 or Double Decker Sandwich 11—recruited Nikki Benz and Missy Martinez to play Mafia III on camera. With Justin. Whoever Justin is.

This is either inspired cross-audience marketing or the most unhinged content pivot in gaming history, and I’m not entirely sure those are different things. If you’ve burned through PewDiePie’s entire back catalogue and still have afternoon left, Nikki and Missy are waiting. And Justin. Whoever Justin is.