Ten Years In

Jessica Weiß has been running Journelles for almost ten years, and that alone deserves respect. Anyone who stays with something that long and actually means it is doing the opposite of what most people do. I don’t understand fashion—the whole expensive-brand category means nothing to me—but I understand work. Her blog just finished a redesign that took over a year, partly because she had a baby, partly because the entire backend system needed to be rebuilt. That’s not a casual refresh.

The issue with simple blog layouts is obvious once you write something longer than a few hundred words: one endless scroll with no shape, no rest, just text forever. The new Journelles is magazine-like now but keeps the voice, stays personal and subjective. It’s a next step rather than a reinvention, because standing still stopped being viable years ago. The internet keeps changing and you either change with it or you fade.

I’ve redesigned this website probably fifteen times over twenty years, always hunting for the right shape for how people actually want to read. It matters because the medium won’t sit still. You adapt or you don’t, but stasis isn’t a real option anymore.

When a serious blog redesigns, it signals something about where the whole medium is heading. Journelles’ shift toward magazine structure reflects a real change: people want intention and architecture in how content is arranged, not just a stream. It’s about respecting what attention actually needs.

Most German fashion blogging feels generic, like no one behind it cares about the form. What Jessica does is actually think about structure, about what the blog should be for. That stands out.

Ten years is long enough that you know someone means it.