Marcel Winatschek

The Sailor Moon Phone

I loved my first phone like it was sacred. Kept it pristine, treasured it. Now I drag around an iPhone I genuinely don’t care about. Lose it and I’ll just buy another one. It works, it looks fine, it costs too much, and that’s it.

Then Meitu made a Sailor Moon phone. And something happened. I actually wanted it.

I’ve been a Sailor Moon person for basically forever. It’s woven into how I see things, how I think about pop culture, design, all of it. So when I found out a phone existed with Sailor Moon’s face on it, some old part of my brain switched on. The part that still gets excited about objects because they mean something.

It’s a real phone with real specs. Good camera, decent screen, processor that handles what you throw at it, battery that gets through the day. Costs less than the usual flagship stuff. None of that is the point. The point is I want to own something because I love what it represents, not because I need it to do something.

I’d forgotten what that felt like—when something stops being a utility and becomes something you actually desire. Phones are supposed to be invisible. A Sailor Moon phone isn’t invisible. It’s something I’ll want to have.

It’ll be in my pocket eventually. No question about it.