What the Clyde Remembers

COOGI spent most of the 1980s as a serious Australian knitwear label—premium wool, elaborate jacquard patterns, priced out of reach for most people. Then the 90s happened, Biggie started wearing their sweaters, Nas mentioned them in verses, and suddenly those psychedelic multicolor patterns became one of the most recognizable visual signatures of a specific era of New York rap. The brand went somewhere it hadn’t planned to go, and the detour made it legendary.

The PUMA x COOGI spring collection revives that moment, and the launch at Battery Harris in Williamsburg understood the assignment: 90s album covers on the walls, era-specific music videos running on loop, Clark Kent and Megan Ryte on the decks, Hennessy and Moët moving through the room. An in-house bodega selling 90s candy and personalized pins sounds like a gimmick until you’re actually in that room and the whole crowd is already tuned to that frequency. Playboi Carti was there, alongside T’yanna Wallace—Biggie’s daughter at a COOGI revival event, which is the kind of detail that writes itself—plus A$AP Bari and Selah Marley, a room that knew exactly what it had gathered to commemorate.

The centerpiece is the PUMA x COOGI Clyde in OG Style: all-over COOGI sweater material across the upper, black formstrip. Loud, unapologetic, fully self-aware. I have a soft spot for collaborations that actually understand what they’re reviving rather than just licensing a name and calling it done. This one understands.