Marcel Winatschek

Jhené Aiko’s Clothes

Jhené Aiko’s music moves through you without trying. While We’re Young, The Worst, Hello Ego—they just exist in their own space, cool and unbothered. I played Souled Out for years, the kind of album that lives on your playlists without asking permission. There’s something about how she carries a song that makes you listen without being asked to.

So it makes sense that she’d move into fashion. Snipes dropped a collection with her—SNIPES V WMNS—built around that same unbothered energy. The whole thing’s drenched in 90s aesthetics: tracksuits, cropped hoodies, tape details on sportswear. The kind of pieces that worked because someone actually cared about how they looked, not because nostalgia was selling well at the mall.

The collection hit shelves August 5th, available online and in select stores. There’s something clean about an artist who’s good at one thing deciding to try another without turning it into some grand cultural moment. She just made clothes. They look good. That’s enough.