Monopoly Money in Harajuku

There’s something in Neo Yokio—Jaden Smith’s Netflix anime about a wealthy, neurotic demon-slayer bumbling through Manhattan high society—that is simultaneously, objectively bad and oddly hard to dismiss. The premise is ridiculous, the execution is rough, and the whole thing radiates an unearned confidence that somehow loops back around to charm. His relationship with Japanese pop culture has exactly that quality.

Before heading to Tokyo to shoot the video for Ghost, he gave an interview that reads like a man who has genuinely lost track of the gap between enthusiasm and endorsement: I challenge every single person to go to Japan and especially Tokyo, just to have fun and go on adventures. It is the best place in the entire world. Please, really, go to Tokyo and have fun, because it is just absolutely incredible. The fervor is total and unironic.

What followed was a video of Jaden and his crew bouncing through Harajuku throwing Monopoly money in all directions, looking like they’re having the best day anyone has ever had. Actor, rapper, Twitter philosopher, certified strange person—as accidental Tokyo tourist board. The city does what it always does on camera and looks extraordinary. If this works as a travel advertisement, it’s the most sincerely made one I’ve seen in years.